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Halsey’s About-Face Beauty Line Expands to Ulta Beauty

First retail partnership for popular Gen Z vegan brand includes online drop tomorrow and a Sparked at Ulta Beauty assortment this summer.

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By: Christine Esposito

Editor-in-Chief

About-face, Halsey’s cosmetics line, has inked its first and exclusive retail partnership with Ulta Beauty. The brand will introduce a wide range of its award-winning and highly-pigmented vegan products on Ulta.com tomorrow. Additionally, the brand's top-sellers will launch in select stores this summer as part of Sparked at Ulta Beauty, a curated assortment of emerging, up and coming beauty brands entering retail for the first time. “This is a proud 'pinch-me' moment o...

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